![]() ![]() If you’re also selling your own products or services on top of your affiliate promotions, you could create campaigns around them on Twitter. This is an effective way to build your presence online and it works for any channel. This you can do by sending direct messages to people in your niche or by establishing or joining a community of marketers who boost each other’s content on social media. This means contacting other users and agreeing to engage each other’s posts on a regular basis. The best way to scale your engagement rate and acquire more followers is to apply the reciprocity principle. Twitter also allows you to send direct messages to other users, which is a good way to build a closer relationship and agree on collaborations with them.īut gaining followers through engagement and content organically can only take you so far. And in case other users in your niche carry out similar searches, make sure to use hashtags so that your own posts will appear in the search results. Additionally, you may check who’s engaging with their posts and follow and engage with those users as well. Your goal is to make yourself visible to their followers. Then, follow those people and engage with them by liking, commenting, and sharing their tweets. ![]() Choose a keyword that’s relevant to your affiliate product and find users who post regularly on that topic. To both stay active and gain relevant followers, you can start to follow users who publish content that’s similar to yours. Staying active and engaging with other users If you already have an active Twitter account, try to choose your affiliate products carefully so that they match the needs of your followers as much as possible. Make sure your bio is aligned with the brand you’ve developed for your website and remember to add a link to it. Once your website starts to generate enough traffic, some of your visitors will surely be more open to following you on Twitter. On Twitter, even the character limit alone makes it impossible to build that audience from scratch. If you’re new to affiliate marketing, I would strongly suggest building a website audience first. Needless to say, you cannot buy such an audience. On Twitter, this means gaining enough relevant followers interested in your content and the affiliate products that you promote. Targeting and gaining relevant followersĪs in all marketing channels, you need qualified traffic to make sales. Let’s narrow it down to 3 key steps that are necessary for every Twitter marketer. Strategies to use Twitter for affiliate marketing That is, if you’re willing to invest money up front to promote the affiliate offers on your landing page. However, given that Twitter Ads seem to have a higher CTR and lower CPC than for example Facebook Ads, it might be worth trying it out. This post will not discuss Twitter Ads, which is more related to PPC strategies than using Twitter as a social media marketing channel. But like every marketing channel, your Twitter needs to have an effective strategy in place. Twitter is best used as a complementary channel that can drive a share of your affiliate revenue. That’s why Twitter still wins over when it comes to affiliate marketing, at least in the SaaS niche. TikTok has experienced a huge increase in popularity recently but its largest user segment would never buy SaaS tools. And what’s more important from a conversion perspective is who’s actually using it. While Twitter’s growth has plateaued, it still has around 330 million users. ![]() However, it’s worth mentioning that these people also use other social channels and have their own websites and agencies. And some of these affiliates have earned thousands of dollars in affiliate commissions from us. What I can say with certainty is that we have affiliates who use Twitter to promote our products to their audience. ![]() And we obviously monitor our affiliate program’s sales data as closely as possible. While I’m not an affiliate marketer myself, I have access to a large affiliate base as an affiliate manager. Would you click an affiliate link on a Twitter post and purchase the product within 90 days before the cookie expires? Does it really matter if the link is on your blog, website, or Twitter account? Isn’t it all about targeting and product-audience fit? Instead of simply promoting Twitter as a promising marketing channel for driving affiliate sales, let’s take a more realistic look at this topic and try to evaluate whether it’s a viable path for anyone’s customer journey. Can you do affiliate marketing on Twitter? Well, that’s what we’re going to find out. ![]()
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